As a Senior Design Lead at IDEO.org, a global nonprofit design studio, I work with a multi-disciplinary communications team in crafting the organization’s brand vision. This ranges from developing high-level messaging strategies, to pushing experimentation in our storytelling, to upholding design excellence down to the finest details, such as selecting the perfect typeface for every touchpoint. Everything we do is aimed at furthering our organization’s mission—to promote wellbeing and expand opportunity in communities around the world.